There are at present three main benefits, with more to come: 1) you can retain your favorite products permanently in a personal cart for future enjoyment; 2) if you opt-in to our newsletter, you'll receive e-mail alerts of new products and new site features as they are added; 3) if you're logged in while looking at products and want to send a ZilchGift, your name and e-mail address are pre-loaded into the appropriate fields, making this process a lot easier for you.

Note: Newsletters typically are sent out whenever several new products have been added. We plan to add an exciting new capability to Hamburger Blender in the near future, so make sure you have an account and have opted in to hear about it!